Stories are a powerful way of sharing knowledge. How many times have you had the theory explained but not ‘got it’ until the example has been given.
In every book on Knowledge Management you will find success stories of knowledge sharing in the large organisations. Shell, Xerox and others are often cited as prime examples of what to do.
Whilst the names add importance to the story, with a little effort we can all find stories just as powerful within our own organisations, or indeed, within our own personal lives. Which is more relevant?